Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing...

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Monday, May 4, 2026

Marketing Dive

Ford CMO on bringing American values to life for nation’s 250th birthday

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

Chief Marketer

Google Touts Its AI Ad Tech Adoption And New AI Max Features

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising.

CMSWire

AI Won’t Save Marketing If Customers Don’t Trust It

AI doesn’t make bad marketing better. It makes bad marketing faster.Continue reading...

Adweek

3 Takeaways From Meta’s and Google’s Earnings Calls

Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.

Duct Tape Marketing

Marketing Strategy for Businesses That Have Outgrown More Tactics

Marketing Strategy for Businesses That Have Outgrown More Tactics written by John Jantsch read more at Duct Tape MarketingMarketing Strategy for Small Business: Why Clarity Beats More Tactics Every Time Most small businesses aren’t short on marketing activity.

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

CMSWire

Same Journey, Different Realities: CX and EX Need a Shared Operating Model

Customers live the journey in the cabin. Employees coordinate it in the cockpit. Right now, too many orgs are flying without intercom.Continue reading...