‘Get the Glow’ shows how 15 minutes of movement can lift and refresh body and mind

[12 May 2026 – HOOFDDORP, THE NETHERLANDS] – In a world of filters, flawless skin and increasingly complex routines, ASICS is highlighting the original way to “get the glow”: movement that lifts and refreshes body and mind. Today, the brand unveils the first “beauty’ campaign to feature post-exercise faces. No filters, no expensive skincare, no complicated routines. Just glow - powered by movement.

Get The Glow features individuals, including ASICS athletes, photographed moments after a run, walk, game or workout. Expressions brighter. Confidence lifted. Each image captures the glow felt when the body moves and the mind lifts.

The campaign launches as the global demand for glow intensifies. Online searches for glow-related skin terms have increased by 43% year on year, while social conversations about achieving glow “fast” have jumped by 375%, highlighting growing pressure to look radiant instantly.