Digiday Daily

May 13, 2026

MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy.

A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s job board for senior business operations, brand partnerships post. Though the listing has since been taken down, the details suggested Beast Industries is looking to build out its own performance media infrastructure.

TOP STORY

The Creator Economy

MrBeast’s creator platform signals a more programmatic creator economy

MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.

OTHER THINGS TO KNOW

Now open for entries: The Work/Life Awards recognize employers that bring workplace values to life in meaningful ways. Discover this year’s categories and enter by May 29 for the best rate.
Increasingly, viewers turn on their TVs without a fixed plan. Nielsen estimates that viewers spend as long as 10.5 minutes browsing on the home screen before they decide what to watch. Partner insights from Nexxen.
As publishers are on the hook to deliver a smooth, reliable ad experience to massive, simultaneous global audiences, the only way to hit this kind of scale is with programmatic advertising. Partner insights from Google Ad Manager.

2026 UPFRONT

Business of TV

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

Business of TV

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.

PARTNER INSIGHTS FROM CONTENTFUL

While AI helps marketers change how work gets done, it’s not changing who does it yet

Only 18% of CMOs say AI has reduced their reliance on developers or data teams, despite its core promise to free up the modern marketer. The focus is on improving workflows while maintaining the human component of creatives.

MEDIA & PLATFPRMS

Marketing on Platforms

Ad tech is lining up behind OpenAI (it’s been here before)

OpenAI needs ad tech. Ad tech knows it won’t always.

PARTNER INSIGHTS FROM PATHLABS

In an AI-driven landscape, independent agencies are prioritizing operational consistency

As campaign complexity grows, agency leaders are getting pulled back into the weeds. But clients don’t see process breakdowns — they see unmet expectations.

THE CREATOR ECONOMY

The Creator Economy