The Coach Charm Playground
Come to the Coach Charm Playground at the Selfridges Corner Shop to play, customise and meet our newest, iconic styles.

London 400 Oxford Street, W1A 1AB
Take Me There
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Slide into the experience.
Rexy is waiting for you.
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Personalise your style with charms at the charm bar. There are endless ways to express yourself.
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Snap your moment in the Apple photobooth.
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Take Me There