May 13, 2026 | SIGN UP
PRESENTED BY
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
If you've never heard of MrBeast, chances are you don't spend a lot of time on social media, or anywhere online for that matter. He's pretty much the current posterchild — or maybe ubermensch — of the creator economy. A powerful figure who's attracting brands by the dozen to spend on his growing empire.
And now he's gone programmatic, as Alyssa Mercante explains in her story below. In fact, more and more of the ad spending marketplace is going programmatic, as evidenced by the fact that a high percentage of upfront inventory is being committed that way.
As recently as two years ago, it would have been a bit out-of-this-world to imagine programmatic would become a part of how creators and influencers attract brands. The same could be said about digital out of home a few years before that. It's the way of the future, apparently.
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