The S.W.I.P.E.S email!

Friday, May 15th, 2026
Sponsored by Ahrefs

Swipe:

I saw this Liquid Death Hearse at a festival where they were trying to get the word out about their new cola dupe flavors.

Here's probably how much it cost:
• 1 used hearse: $9,000
• Custom Paint Job: $4,000
• 2 pallets of Liquid Death at wholesale price: $2,800
• Staffing: $1,000
• TOTAL: $16,800

Keep in mind this hearse will travel around the country so that's a one-time cost (it's like the Liquid Death version of the Oscar Meyer Weiner Mobile!)

I got all the flavors as a sample, but this one was BY FAR the best: Dr. Death which is their take on Dr. Pepper.

I thought this was a fun and cool way for them to promote their products!

Wisdom:

I like this quote:

"Revenue is vanity, profit is sanity."

A lot of businesses brag about revenue, and that's fine, but it doesn't tell the whole story.

I've met a lot of people who have 7-figure a year businesses but they don't make any profit.

Interesting:

This is a wild chart:

Stack Overflow (a place where programmers would ask each other questions and for help) has taken a massive hit after ChatGPT came out and was able to answer all the questions people would ask:

The interesting thing about some areas of the economy is that LLM's like ChatGPT not only take the traffic, but completely invalidate the need for asking the question at all.

For a lot of programming questions people have, AI is now simply writing all the code so you literally don't even have to ask the question anymore.

Picture:

My little guy is 6 months old now and doing so much more stuff now!