Buyers are asking AI about your category before they visit your site. If your positioning lives in your CMO's head, that's a problem.Continue reading...
"The perilous time for the most highly gifted is not youth... The perilous season is middle age, when a false wisdom tempts them to doubt the divine origin of the dreams of their youth..."
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof.
Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.
