Two weeks of big moves — and it's not slowing down.
                                                                                                                                                            

Hey,

 

Google had a busy two weeks. In case you missed it:

 

You Can Now BUY From Google Without Visiting a Website [Video]

  • Google's Universal Checkout Protocol (UCP) is expanding to the main SERP — meaning customers can buy your product and never touch your site. We walk through what that means for your search strategy.

Google Announced New "AI Assistant" Channel in GA4 [Video]

  • Now you can finally see which AI tools — ChatGPT, Claude, Perplexity — are actually sending traffic to your site. Our recommendation? Set up your benchmark today.

Google Shared Official Guidance on Optimizing for AI Search Features [Video]

  • They explain what to focus on and include a super-interesting mythbusting section. We break down what it all means for your content strategy.

 

And there's more coming.

 

Google I/O is happening today and tomorrow — we're covering every announcement that matters for search marketers as it breaks.