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Plus, Signos looks to health plan, pharma relationships Read in browser
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Thursday, 28 May 2026
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Innovation means more moments like this.
For wearables, it’s a GLP-1 world
We have two pieces of wearables-related news for you today, and (maybe unsurprisingly) GLP-1s came up in our conversations with both companies.
First, Signos raised $20 million for its approach to using continuous glucose monitors to help people lose weight. And Oura unveiled today its latest, smallest ring. 
These companies, like so many others, are trying to reshape themselves to fit into a world where seemingly everyone is on a GLP-1, rather than trying to be the non-medication option. That could be because they want to reach the consumers are already the most engaged, and who’s more engaged with their health than a GLP-1 user? 
As part of the ring’s launch, Oura is debuting a GLP-1-specific product. Users taking one of the popular weight loss drugs can combine the biometric data they get from the ring with self-recorded info like symptoms they're experiencing (is the nausea I'm feeling normal?) as well as their goals. That way, users might get a better sense of how they're progressing and whether they might want to tweak their dosing with the support of their doctor. It's the first time Oura's launching a medication-specific product. 
“This will help show how the medication type, dosing and schedule will actually impact each of our members,” Oura VP of Product Maziar Brumand told Lydia. 
Meanwhile, Signos is positioning itself as a complement to GLP-1s, helping people learn the best diet and other lifestyle habits to be successful on and off the drugs. Signos users can log their medications in the startup’s app, for example.
Historically, “we would always be the fit for folks that wanted to try a solution in lieu of medication, and so now we're gonna see a lot of people wanting to do both,” Signos CEO Sharam Fouladgar-Mercer told Shelby. 
For Signos, GLP-1s also present an opportunity to strike partnerships with health plans and pharma companies, both of which are looking for ways to ensure people taking the drugs have good outcomes.
- Shelby + Lydia
Here’s what’s new
Oura pushes deeper into healthcare services as part of new ring launch
Along­side the de­but of Oura's small­er Ring 5, the wear­ables com­pa­ny on Thurs­day un­veiled its plans to help users in­te­grate health records and trans­late their ring’s find­ings in­to med­ical care.
Signos raises $20M as it eyes health plan, pharma relationships
Sig­nos, a start­up that aims to help peo­ple lose weight by un­der­stand­ing their blood sug­ar, raised $20 mil­lion as it looks be­yond its di­rect-to-con­sumer roots to em­ploy­ers, health in­sur­ers and phar­ma com­pa­nies.
Deductibles rise
37

The percentage increase in the average ACA marketplace deductible from 2025 to 2026 — the biggest increase ever, according to KFF. Deductibles rose to $3,786 on average, from $2,759 last year as millions more people enrolled in lower-premium bronze plans. Higher deductibles tend to mean more out-of-pocket costs for patients.

This week in health Тech
The National Advertising Division, part of BBB National Programs, recommended that Noom change or stop the way it advertises its GLP-1 microdosing program. Eli Lilly had challenged Noom’s claim that a “smaller dose” was a “smarter” treatment choice, and the NAD found the startup didn’t adequately back up that message. Noom will comply with NAD’s recommendation, though it said it disagreed. It’s also voluntarily stopping other challenged claims.
Speaking of Noom, it’s the latest digital health company to get into at-home lab testing. Noom launched a $125 kit that members can use to test 17 biomarkers across cardiovascular, metabolic and hormonal health, as well as inflammation and vitamin levels.
Bank of America Global Research analysts estimated that Hims will need to capture 45% of all new Wegovy pill cash-pay patients in the US to reach its 2026 sales guidance. That’s about 225,000 new subscribers per quarter from Q2 to Q4, according to a Tuesday research note. “This strikes us as a high bar,” the analysts wrote. They estimated that Hims is facing a $85 million headwind from lost compounded GLP-1 revenue.
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