Don't sleep on this.

VIEW IN BROWSER | May 30, 2026

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Don't sleep on this mascara

sleeper hit
[ slee-per ] [ hit ]
noun
a secretly amazing product we’ve tried that should be popular but isn’t (yet)

The brand: Tower 28

What you’ve seen: SOS Daily Rescue Facial Spray

What you need to try: MakeWaves Mascara

Why I’m obsessed: 

  • It’s totally clump-free: I’ve been using the same Mac mascara since middle school, and this one from Tower 28 is the first to compare in terms of clumping. The wand separates my eyelashes to give them  volume without clumping them together so that it looks like I have 4 big lashes. The formula is super buildable, but doesn’t stick together at all.

  • Long-lasting: I put this mascara on every morning before work, and even on days that I’m running around until 10pm, my mascara still looks fresh. I never have to worry about smudging throughout the day, and I don’t have to deal with those annoying black flakes under my eyes. 

  • Lightweight formula: I hate when mascara feels heavy, especially after wearing it for hours. With this formula, I tend to forget that I’m even wearing it. Plus, it’s super easy to take off with a gentle cleansing balm. 

Something to note: It comes in 2 colors — black and brown. 

$20 SHOP NOW

Caitlin Cusack

Associate Social Media Editor

Products we bought and loved in May:

  • AECW 3-in-1 Natural Jade Roller and Gua Sha Set | $7

  • Mfacoy Snackle Box Container (2 Pack) | $21

  • Bio-Oil Skincare Body Oil Serum | $22

  • CorneaCare Self Heating Warm Compress | $35

  • Crocs Women's Miami Toe Loop Sandals | $40 $36

  • Ilios Portable Vanity Mirror | $159

  • RideSafer Extra Small Portable Car Seat Alternative | $169

  • Shark SilkiPro Hair Straightener & Blow Dryer | $249
 
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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this newsletter are those of the NBC Select editorial staff's alone, and have not been reviewed, approved or otherwise endorsed by any third party. Pricing and availability are accurate as of publish time.