Marketing Brew // Morning Brew // Update
Focus Features’s game-centric marketing strategy for movies like “Obsession.”
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It’s Monday. After news broke that fast-fashion giant Shein would acquire the debt-ridden sustainable-shopping darling Everlane, the latter’s co-founder Michael Preysman said he would start a new company with the “same principles, but a new take.” Pour one out for millennials everywhere reeling from the news.

In today’s edition: