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TLDR: our new GEO 201 course is available now.
In GEO 101, the first course I built on the basics of GEO, I taught you about presence, appearance, and relevance, the three phases of GEO, and what you need to do in each phase to align with how AI search operates.
The top piece of feedback we got at Trust Insights about it was, “okay, great, but how do I tell my boss that we’re ‘winning’ at GEO?“ After I quelled my murderous rage at your boss on your behalf, Katie and I sat down and worked out a straightforward, aligned methodology for doing this.
GEO 201 is based on the three phases, what you can control and what you can genuinely see - and critically, what you can’t. Because there is absolutely no way to say your brand “ranks higher” in AI search, period, end of story.
But you can say and show with confidence what you’ve done and how you show up for presence, appearance, and relevance with tools you’re probably already paying for, and based on how AI search systems really work.
So here’s three options for you.
I hope that you find the course useful and practical - and that you can answer your stakeholders’ most burning competitive question once you’re done.
See you on Sunday for the regular newsletter.
Chris
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My cat’s feelings on “ranking in GEO”.
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