June started yesterday. And whether you realize it or not, your brain did something it does at the start of every new month: it filed the past away and opened a clean folder.

Psychologists call this the Fresh Start Effect. Research by Hengchen Dai at Wharton showed that people are significantly more likely to pursue goals after temporal landmarks — new weeks, new months, birthdays, holidays.

Why? Because your brain creates "mental accounting periods." When a new one starts, past failures feel like they belong to a different version of you.

The first week of June is one of the strongest fresh-start triggers of the year.

Here's how to use it:

1. Pick one specific goal for June (not "be better" — something measurable like "work out 12 times" or "read 30 minutes daily")

2. Write this sentence: "Starting this week, the NEW version of me will _____ every day."

3. Put it where you'll see it every morning this week.

The Fresh Start Effect wears off after about 7 days. So you have until next Monday to lock in the behavior before your brain stops giving you the boost.

Use this week. It's doing half the work for you. 

Kevin | TodayIsTheDay