The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Google has announced the new Search Console Search Generative AI performance reports and a toggle to block your site from showing in AI responses. This is available currently only for a small subset of UK site owners, but it will expand globally at some point.
Google Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up in the Google Ads interface.
The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in the form of a shopping assistant for its online customers. The company had been working on a bespoke AI agent for nearly six months, according to PAYMNTS
OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.
Domain Rating (DR) is Ahrefs’ measure of how strong a website’s backlink profile is, on a scale from 0 to 100. It’s relative by design: your score reflects how your backlink profile stacks up against every other website in our…Read more ›
