Hi ala,

Thank you for registering our live session, Generative Engine Optimization (GEO): How B2B Marketers Can Win Visibility in the AI Era, alongside B2B Marketing and Priority Commerce.

While AI-generated answers are becoming increasingly common in B2B search, the median B2B brand is cited in only a small fraction of relevant AI-generated responses. 

In our discussion, we talked about how that gap creates both a challenge and an opportunity. B2B brands that understand their visibility today will be better positioned to influence how buyers discover and evaluate their brand tomorrow. 

To explore the data behind the discussion, visit our B2B AI Search Visibility Benchmark Hub. You’ll find industry-specific benchmark data and further insights into how AI-generated search results are reshaping visibility across B2B verticals.

You can also watch the webinar recording on-demand to revisit the full conversation, including insights from Walker Sands and Priority Commerce.

Best,

John Fairley 

John Fairley, Senior Vice President, Marketing Operations & SEO
Walker Sands / walkersands.com
Accelerating growth for B2B brands