Hey a,

Today is the last day to apply for one of the three spots in my summer coaching programme.

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I want to quickly walk you through what happens after you apply to join the programme.

Because I think sometimes not knowing what comes next is the thing that holds you back.

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• STEP ONE:​
  So you fill in a short application form. It takes around five to six minutes.

There's no trick to it or secret ‘test’.

I just want to understand who you are, what you do, and what you're hoping to change.

• STEP TWO:​
  If your application looks like a good fit, I'll personally invite you to a fifteen-minute call with me.

This is not a high-pressure sales call or 'free conversation lesson' with me.

This is a chance to meet each other, for you to ask me anything, and for me to make sure the programme is genuinely right for you.

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• STEP THREE:​
  If we both feel it's the right fit, we confirm your spot, you pay, and then we start in July.

That's it.

No pressure.

No hard sell.

If it's right, it'll be obvious to both of us.

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Applications close tonight at midnight CEST.

Only three places and we start July.

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For more details or to apply, hit reply to this email and tell me why you want to work together.

I'll then send you the details and application form.

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Kind regards,