• Genesis Motor Europe plans to launch in four new European markets: Austria, Denmark, Poland and Portugal
• Expansion strengthens Genesis’ footprint across Northern, Eastern and Southern Europe
• Growth builds on Genesis’ current European market portfolio of France, Germany, Italy, Spain, Switzerland, the Netherlands, and the United Kingdom
• Announced at the 24 Hours of Le Mans, ahead of Genesis Magma Racing’s official WEC debut at Circuit de la Sarthe

Le Mans, France, 12 June 2026: Genesis Motor Europe today announced its expansion plans into four additional European markets: Austria, Denmark, Portugal and Poland – marking a significant step forward in the brand’s long-term European growth strategy.

Following the brand’s initial launch in Germany, Switzerland and The United Kingdom in 2021, Genesis has expanded into France, Italy and the Netherlands so far in 2026, with Spain set to follow in Q4. As the brand continues to grow and evolve in Europe, Genesis confirmed its plans to expand into four key European markets by 2027, strengthening its footprint in Northern and Eastern Europe and building its presence in Western Europe and the Iberian Peninsula.