Gene Shalit, a film critic for NBC’s “TODAY” show for four decades, has died at 100, his family said. He was instantly recognizable for his walrus mustache and fondness for lively wordplay.

Shalit earned national fame as the program’s go-to movie reviewer beginning in the 1970s, offering his take on summer blockbusters, awards contenders and other big-screen projects until his retirement in 2010.