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Hey Iza
Has something like this ever happened to you?
You present your same presentation and offer and it crushes.
We’re talking like $91,000 in sales.
But then 2 weeks later?
$4,000.
Not because anything changed about the presentation or the offer. It's because the audience changed.
This is exactly what happened to me the first time I realized how important the audience is to your success.
Most people obsess over their product. "How do I improve my course?" "How do I tweak my offer?" "What sales funnel will work better?"
But that’s usually not the right focus.
Here's the truth that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve.
This isn't theory.
A client in my Platinum Program does emotional release work. She does incredible emotional and physical releases for people. A psychologist charging per hour makes $250-$350. She charges $50K for packages. Same work, just a different avatar.
The problem with beginners? They’re naturally a bit less resourceful. Because they haven't developed the internal mechanisms to push through hard things yet. They're often still dealing with foundational problems. And foundational problems don't pay premium prices.
It’s typically the High-level problems that do.
Team problems.
Profitability problems.
Scaling problems.
Market leadership.
These are the types of problems premium clients usually have.
This week's episode breaks down how to identify your upleveled avatar, what problems they actually have, and why you don't need to change your offer—just who you're offering it to.
Listen now: Episode 326 | Uplevel Your Avatar
Watch Episode 326 on YouTube
Here's what we unpack and how to apply it immediately:
1. Price is determined by who you serve, not what you offer
Two people doing the same work can charge 10X different prices based on who they're serving. Beginners don't have access to resources. High-level clients have resources, drive, assets, and can pay premium prices. You can keep your offer exactly the same and make dramatically more money by speaking to a different avatar.
2. Higher level avatars have higher level problems
Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership in my niche?" Team problems. Profitability problems. Scaling problems. System problems. These are premium problems that command premium prices. Identify what problems your upleveled avatar has.
3. Beginners require volume, premium clients don't
With beginners, you need quantity to make money. With premium clients, you need quality. One $50K client is easier to work with, less demanding, and more resourceful than ten $5K clients. Higher-level clients also know what they want and take action faster because they're used to investing in themselves.
4. Different avatars have different desires
Beginners want to make their first $10K. Upleveled avatars want market leadership, status, and multi-six to seven-figure businesses. Build products and programs for each level. Not everyone joins high-level programs, but everyone joins programs built specifically for where they are (and where they want to go).
If you're stuck at the same revenue level and wondering why your offers aren't scaling, you're probably still serving the lowest common denominator.
>>> LISTEN ALL PODCAST PLATFORMS: Episode 326 | Uplevel Your Avatar
>>> iTunes ONLY: Episode 326 | Uplevel Your Avatar
To serving premium problems,
Colin "Uplevel Your Clients" Boyd
P.S. If you're running an established expert business doing $250K+ (or pacing for it), Platinum is our highest-level program built just for you. It's for people ready to build a highly profitable, 1-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum. Short application. If it's a fit, we'll hop on a call.
P.P.S. If you haven't left a written review on Apple Podcasts yet, do it now. Screenshot it. Send it to me on Instagram (@colinboyd). I'll send you a thank you gift.
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