How to Get AI to Surface Your Brand. Focus on making product benefits easier to compare, verify, and connect to customer problems. Tailor Your Digital Strategy to Reach Every Customer. Leaders need to align design, decision rights, and governance with each go-to-market model to unlock growth.

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The latest on HBR.org

01

How to Get AI to Surface Your Brand

Focus on making product benefits easier to compare, verify, and connect to customer problems.

By John Gale, Luca Cian, and Luc Wathieu

 

02

Tailor Your Digital Strategy to Reach Every Customer

Leaders need to align design, decision rights, and governance with each go-to-market model to unlock growth.

By Prabhakant Sinha, Arun Shastri, Sally Lorimer, and Saby Mitra

 

03

Your Talent Strategy Has to Keep Up with Your AI Transformation

Three ways to design a long-term talent pipeline.

By Jenny Fernandez

 

 

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