The world changes when we change! On an individual level, everything seems distant and abstract. Everything might seem trivial, insignificant. Large-scale phenomena are beyond our grasp, even when we are the ones causing them and they have a direct impact on us.
Yet the facts are undeniable. Every day, we burn 100 million barrels of oil to satisfy our thirst for energy. In transportation, industry, and petrochemicals, oil is everywhere. One barrel equals 159 liters of oil. Over the course of a full year, that amounts to 36.5 billion barrels. In concrete terms, burning 100 million barrels every day is equivalent to 31 Olympic-sized swimming pools going up in smoke every minute, 24 hours a day, every day of the year, without a break. It’s hot… no doubt about it.
Around 74,000 B.C., the Lake Toba (Sumatra) supervolcano erupted. It is believed to have triggered a global “volcanic winter,” drastically reducing human populations. Researchers estimate that the reproductive population of our ancestors may have fallen to a few thousand, or even a few hundred individuals. Humans were then in danger, at the mercy of predators and the elements. Our survival hung by a thread: we were on the brink of extinction. Were we aware of the situation? No.
Linking these two events doesn’t make much sense in and of itself, but they share a common thread: they reveal our inability to truly grasp the stakes we face. Unlike what happened 74,000 years ago, we have known for decades what is happening today on a global scale. We are warming the Earth. Does that change anything about our priorities? No.
In 2025, global military spending reached 2,887 billion dollars (up 2.9% from 2024). Does this money make the world a better place? No. Could we make the world a better place with that same amount of money? Yes. We could decarbonize the world’s electricity grid, transform transportation, retrofit buildings, reinvent the agri-food industry, support low-carbon agriculture, and even eradicate global hunger, which still affects 735 million people.
Every year, we spend enough to destroy one another, yet with that same amount, we could save the climate, feed humanity, and stabilize the planet. The problem here is neither technical, scientific, nor economic. It is a political choice stemming from our tendency to view the future only in terms of the next moment. The question, then, is no longer whether this is possible, but rather why we are unable to change the course of history and continue, tirelessly, to repeat the same mistakes.
This summer, as we do every year, we encourage you to experience a defining moment in the vineyards alongside the winemakers and
lend them a hand during the harvest. Because the harvest is much more than just gathering grapes: it’s a time of intense days, new encounters, bursts of laughter, shared meals, and memories that will stay with you all year long. It’s a deep connection between the land and the men and women who cultivate it. A bridge between the earth and the sun, from which springs a fruit capable, all on its own, of taking us on a journey and opening our eyes to a new perspective on the world.
Wishing you all a wonderful summer.
The Raisin Team.