Hi there,

More than 90% of marketers are already using identifiers - half with their own identity graph - and over 8 in 10 report improved ROI from their identity efforts, according to EMARKETER/Acxiom research. That fragmentation means missed connections, lower match rates, and ROI that is hard to attribute.

Identity resolution addresses this directly. Join us tomorrow for a live Tech-Talk Webinar, where we'll be talking with Acxiom’s Keith Camoosa and The Guitar Center Company’s Nahum Garcia and Alex Fernandez about our recent research and how a unified identity foundation leads to improved ROI, better personalization, stronger measurement, and more connected activation.

See you there!
EMARKETER

Presented by Acxiom.