Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its...

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Wednesday, July 15, 2026

Marketing Dive

How Dollar Shave Club uses generative AI to unlock advertising creativity

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.

Search Engine Roundtable

Daily Search Forum Recap: July 14, 2026

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

Google Ads Expands Alcohol, Gambling & Games Policy

Google Ads has posted that it has (1) expanded its alcohol policy to expand the approved geographic locations and (2) updated the gambling and games policy to expand the certification requirements to all categories under this policy.

Fortune

How Adobe’s CMO is preparing for the AI-powered era of brand discovery

As consumers turn to AI tools instead of traditional search, Adobe is tracking how its brand shows up where buying decisions begin.

Hubspot

Best content optimization tools for ROI-focused teams

Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Chief Marketer

The Open Web Is Shifting From An Audience Economy To A Context Economy

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now.

Social Media Today

EU takes next steps to limit teen social media use

“Almost 60% of young children have experienced emotional or psychosocial problems online,” Commission President Ursula von der Leyen said.

CMSWire

Qualtrics Rebuilds Sales Leadership as Yearlong Executive Shakeup Continues

Three of five new hires sit inside sales, as CEO Jason Maynard reshapes the company's leadership bench, including a poach of a former Medallia VP and GM.Continue reading...

Chief Marketer

Apple’s AI Problem Isn’t Siri. It’s the Story Apple Can No Longer Tell.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

Adweek

When Streaming TV Integrations Don’t Feel Like Ads

How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms

The Ahrefs Blog

6 Ways to Automate AEO With Letaido

If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s…Read more ›

Adweek

Shinola Puts Succession’s Nicholas Braun Behind the Camera for a Meditation on Time

Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.