What makes this course different?
You direct AI instead of outsourcing to it.
We’ll show you how to direct AI to sharpen your thinking, not get it to write the story for you.
This is business storytelling, not content creation.
This isn't about reaching a massive audience or going viral. It's about the people in the room who matter most listening to you and acting on what you say.
You're learning from design practitioners, not influencers.
Your instructors are at IDEO doing this work right now for clients that include some of the most respected and innovative companies in the world.
You iterate the story, not just the sentence.
Polishing one line to perfection isn't the goal. Testing which parts matter and reshaping the story for whichever audience you're facing is.
You leave with a way of thinking, not a one-time deliverable.
Learn a process for shaping any story, so the next pitch gets easier too, not just this one.
