A much-requested update provides enhanced metrics regarding product rankings, traffic sources and...

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Thursday, July 16, 2026

Social Media Today

TikTok sellers in the UK get improved insights

A much-requested update provides enhanced metrics regarding product rankings, traffic sources and conversion efficiency.

Buffer

We Rebuilt Buffer's Analytics. Meet Insights.

We rebuilt Buffer's analytics from the ground up. Meet Insights: powerful, actionable analytics that show you your next move, free to start for every creator, agency, and brand

Marketing Dive

Consumers say rewards matter, but many aren’t actually using them

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

Social Media Today

Snapchat shares data with Dick’s Sporting Goods

A new partnership in collaboration with LiveRamp will let advertisers see how on-platform ads drive in-store sales.

Digiday

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Adweek

Insights on Marketing’s Future From the Adweek Press Hour

The ideas, tensions, and trends shaping brands, culture, media, creativity, and business growth.

Hubspot

Profound vs. Peec AI: Which AEO tool supports your growth strategy?

According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions and gather information. This shift in search behavior means SEO leaders must evolve.

Chief Marketer

Gritty Ambassadors To Increase Brand Awareness At Every Man Jack

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.

Adweek

Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play

New research from the ANA shows that the primary benefit of in-house agencies is shifting

Digiday

Reddit questions if AI data deals could hurt its ad business

Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.

Chief Marketer

AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true.

Brian Solis