Influence Has Changed. Has Your Strategy?

Explore Shared Influence, the 2026 Anthem Trend Report, to discover how creators and purpose-driven organizations are rewriting the rules of impact work.

Culture has shifted. Trust has shifted. The way people discover information and take action has shifted. Across the social impact sector, the organizations breaking through aren't the ones shouting the loudest. They're the ones partnering with trusted creators who can inspire communities to engage and act.

That's the opportunity explored in Shared Influence, the 2026 Anthem Trend Report. Through conversations with creators, nonprofits, brands, and impact leaders, the report examines how creator partnerships are helping organizations build trust, reach new audiences, and create meaningful change.

As Ashley Frohnert, who leads creator strategy at PETA, puts it:

"No matter what issue your organization is working on, there are entire communities of people you want to reach that creators are already in touch with. People connect with individuals.”

The insights come straight from the people in the arena including creators like Garrison Hayes, Bryan Reisberg, and Mercury Stardust, alongside leaders from GLAAD, Creative Duality, Vote.org, PETA, and Onyx Impact. 

Here's what's inside:

• Why creator strategy is a core pillar, not a campaign add-on
• How to vet and right-size the partnerships that actually convert
• How to measure real impact without chasing virality
• Why the future of this work is built on deeper, longer-term creator collaboration

Enter The Anthem Awards Before July 31

The Final Entry Deadline for the 6th Annual Anthem Awards is next Friday, July 31. Submit your work now to be recognized alongside organizations defining what's next in impact. 

Work is accepted across Belonging & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Technology; and Sustainability, Environment & Climate.