What does it look like to use AI in your creative process without losing your point of view along the way? Ed will share the method he's developed for effective storytelling—one he uses with clients at IDEO today.
Plus hear what he's learning from leaders at Anthropic, Shopify, and Lovable about how AI is changing their creative work right now, and get ideas for how to take your storytelling practice to the next level.
What we'll talk about:
What good storytelling looks like today amid an influx of generic content.
How to use AI as an editor for your story, not a copywriter.
Why having a point of view is the most important skill you can develop, and how to maintain it while using AI.
How AI lets you experiment with new formats so your story can grab attention in a way a slide deck can’t.
Developing the judgement to know when to use AI and when not to for creative work.
This session is for anyone who wants to know where AI fits in their storytelling process and for people who want their work to feel more daring, original, and real.
Join us live to ask questions and be part of the conversation alongside other creative leaders. This session will be released as a future episode of the Creative Confidence Podcast.
Can’t join live? RSVP and we’ll send you the recording, podcast, and recap.
IDEO Design Director & Instructor, Creative Storytelling with AI
Ed helps companies unlock design’s superpower—its ability to paint a compelling vision and strategy of what the future could look like—and prototype the first steps to concretely move them toward that place. With a background in journalism, storytelling is core to that effort. Ed uses stories as a way of helping teams and clients empathise with their customers today, get excited about a vision of tomorrow, and clearly understand the strategic choices they need to make to get there. Previous to IDEO, Ed was a writer and editor for 12 years at publications including the Financial Times, Wired, and Contagious.
Mina Seetharaman
Creative Confidence Podcast Host & Head of New Ventures, IDEO
Mina leads strategy for IDEO’s learning and media initiatives, including IDEO U. In this role, she is focused on finding new, customer-focused, tech-supported ways to deliver IDEO’s long-standing value proposition to our clients. Her specialty is helping iconic brands go through major transformations and be competitive leaders in their markets. She has led strategy and operations at respected media and content companies, including The New York Times, Gartner, The Economist, and OgilvyOne. She is experienced in launching new product offers, developing and leading teams, and driving cultural and operational change. She holds a degree in Journalism from New York University, speaks six languages, and is an amateur abstract expressionist painter.
