The Four Seasons joins the cruise business, private butlers and all
Luxury hotel brands are trying to replicate the mega-yacht experience.
From The Times
July 26, 2026

As the global cruise industry experiences record demand, luxury hotel brands are getting in on the action. Targeting ultrawealthy travelers, these brands are trading out the traditional mass-market cruise for curated itineraries designed to emulate the superyacht experience.

A large, white multi-deck ship resembling a large yacht sails on blue water, under a blue sky with clouds. A rocky outcrop is in the foreground.

Our travel reporter set sail on the Four Seasons I. Here’s what she saw. →

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