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JULY 27, 2026 |
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Key stat: 82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER. |
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Beyond the chart: |
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Still, the "everyone uses both" story has limits for younger users. Gen Z visits to software sites
dropped nearly 43% over five months as AI tools absorbed tasks like formatting and file conversion, according to Comscore. |
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Use this chart: Show this to anyone predicting the death of search. Drop it into a media planning or SEO strategy deck to make the case that AI and Google are additive, not either/or, and that your brand still needs to show up in both places to reach the same user. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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