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JULY 28, 2026 |
AI platforms could drive up to 13.7% of US retail ecommerce sales in 2029, per EMARKETER’s forecast under an accelerated-adoption scenario.
Download our new report in partnership with StackAdapt to look at where that leaves the shopper’s journey, from the scale of AI shoppers and where AI plays the biggest role to which agent capabilities appeal most and what could drive AI usage most. |
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In this edition: |
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TOP STORY |
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Some 32% of B2B buyers worldwide use generative AI chatbots to
discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey
reported in EMARKETER. -
Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey. |
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IN THE NEWS |
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YouTube and Peacock strike new streaming deal. YouTube and NBCUniversal struck a multiyear deal to make Peacock Premium available to US YouTube Premium subscribers beginning in early 2027, YouTube announced Monday. |
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Google is keeping more search traffic in its own ecosystem. Google is sending fewer clicks to the open web, changing the value of search marketing, per a report from Datos and SparkToro. |
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PayPal’s back to school study shows strength of FMN, installments for spending loyalty. The back-to-school season is giving payment platforms an opportunity to attract ad spending. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed. |
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"We have about 4 million items on our site at any given time. We drop about 65,000 new items on our site every day," Kristen Brophy, senior vice president and head of marketing at thredUP, said on a recent episode of "Reimagining Retail.” |
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QUIZ |
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This week it was announced that Ryan Gosling would be joining the Marvel Cinematic Universe as which comic book character? |
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A) Nightcrawler B) Cyclops C) The Watcher D) Ghost Rider |
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