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JULY 28, 2026 |
Over 75% of consumers are open to trying new brands when planning for big events, according to a recent survey of 1,090 US adults by EMARKETER and DoorDash Ads.
Download our new research report to learn more about why consumers break their habits and seek unfamiliar products and categories. |
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In this edition: |
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TOP STORY |
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When bridal boutiques start asking customers to sign weight-loss waivers and bra companies redesign products for changing body elasticity, it's clear that GLP-1 medications have moved far beyond a healthcare story. As adoption of GLP-1 medications reaches 12% to 15% of the US population, per KFF survey data, retailers across every category are discovering that changing consumer behavior requires more than just smaller portion sizes. |
"It's not really an appetite story or a customer segment that's just going to lose weight consistently," said our analyst Rajiv Leventhal on an episode of “ Reimagining Retail.” "It's turned into a lifestyle and spending reallocation story." |
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IN THE NEWS |
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TikTok Shop takes on Amazon Prime with paid membership experiment. TikTok Shop Plus gives users access to free shipping, discounts, and coupons for a monthly fee. |
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LVMH returns to growth as creative overhaul gains traction. As LVMH CFO Cécile Cabanis noted on the company’s earnings call, “where wealth is created, consumer appetite for luxury and for [LVMH] products in particular is strong.” |
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Brands move beyond one-size-fits-all packaging. Some households are stretching their budgets by buying in bulk, while others are trading down to smaller, cheaper units to manage weekly cash flow. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Agentic ad buying has made strides through the first half of this year to fulfill its promise of saving marketers time and money when planning campaigns. |
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Though the technology still has plenty to prove, large agencies and publishers are forging shared standards to make those workflows reliable, meeting advertiser demand without sacrificing trust. |
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QUIZ |
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Which of the following categories has the highest rate of loyalty members belonging to other programs? |
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A) Fuel and convenience stores B) Grocery C) Restaurants |
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