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Fighting for journalism and profitable news media
How Daily Expresso became Youtube hit | Blackshirts protest outside Daily Record office
Plus Press Gazette kicks off 'What I've learned' series with Nottingham Post's Natalie Fahy
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Good afternoon from the team at Press Gazette on Wednesday, 29 July.
📺 When the Daily Express decided to launch a show on Youtube it could only really have one name. Less than one year on the Daily Expresso now claims to be the most popular UK news podcast on Youtube - beating the likes of The Rest is Politics and The News Agents in terms of monthly video views.
The show, which goes out Monday to Friday, was made specifically for Youtube (it doesn’t really figure in podcast listening charts) and is an exemplar of how to build a mass audience on the Google-owned platform.
We spoke to Daily Express deputy editor-in-chief Sam Lister about how the team produced a hit Youtube show so quickly by adopting some proven strategies for success on the platform.
With Google referral traffic (from search and Discover) currently dropping like a stone for most publishers, Youtube remains a platform where they can build an audience quickly.
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😲 Black-shirted protesters pitched up outside the offices of the Daily Record in Scotland on Friday to protest against the paper’s coverage of... black-shirted protesters around Scotland.
The best thing you can say about these people is they are peaceful. But fascist-style demonstrations are a source of concern for journalists in Scotland who, according to the NUJ, are facing increasing levels of intimidation.
These extremists are operating against a wider atmosphere of distrust against the “mainstream media” fermented by the UK’s currently most popular political party (per most opinion polls) Reform UK.
Leading figures from Reform are currently lambasting the mainstream media for taking too much interest in Nigel Farage’s financial dealings and having too little concern for his security.
Having an agreed set of facts can provide an uncomfortable backdrop when they include the fact your party leader trousered £5m in cash from a crypto billionaire and accepted extensive benefits in kind from a convicted fraudster.
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👑 And finally, today we launch a new feature called “What I’ve Learned” in which we ask one of the heroes of our trade to share some insights gained from their career so far.
Our first interviewee is Nottingham Post editor Natalie Fahy, who successfully fought against a ban from Reform-led Nottinghamshire Council on engaging with her journalists.
Asked what keeps her going in tough times for journalism, she said: “The responsibility of trying to do good community journalism gets me out of bed every day. Where would people get trusted information on their neighbourhoods if it wasn’t for us? We have to make sure we are fit for the future so we can carry on informing people.”
Typical bloody mainstream media eh!
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