|
JULY 29, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
US grocery volume is shrinking, and the drop-off has gotten steep enough that price increases can no longer cover for it. Unit sales fell nearly 2% YoY in each month from February through June 2026, according to a NielsenIQ analysis from Bain & Company. Prices are still climbing 2% to 3% annually, roughly in line with food-at-home inflation. But that pricing growth is no longer masking the volume story the way it did through most of 2025. |
|
|
|
| | | |
|
IN THE NEWS |
|
Coca-Cola, Unilever show the power of World Cup marketing. Coca-Cola CEO Henrique Braun said unit sales for the brand’s trademark soda rose 5% YoY in Q2 2026, while Unilever reported underlying volume growth of 5.5% during the quarter. |
|
| |
Gap expands creator program as employee-generated content gains influence. Employees know the company’s brands, products, and customers better than anyone, making them a valuable resource for advocacy and education. |
|
| |
Shein's FTC probe increases pressure ahead of IPO. If the probe leads to a formal enforcement action, Shein could face fines or forced changes to app features that currently drive urgency and repeat purchase. |
|
| | | |
|
EMARKETER EVENTS |
|
Featured Event | On-Demand |
|
The New Rules of Brand Discovery: What AI Means for Marketers |
|
What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
|
|
|
Featured Event | September 15 | NYC |
|
The Future of Digital |
|
The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
|
| | | |
|
ANALYSIS |
|
|
|
OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof. |
|
|
|
| | | |
|
PODCAST |
|
|
|
We present our “Unofficial Monthly Retailer Awards” for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” |
|
| |
| | | |
|
