Google Ads may have released a new ad status named "Has improvements." I don't see any other...

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Wednesday, July 29, 2026

Search Engine Roundtable

New Google Ads Status: Has Improvements

Google Ads may have released a new ad status named "Has improvements." I don't see any other mentions of this status before the weekend, so I am thinking it might be new. Have you seen this one before?

Social Media Today

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

Social Media Today

5 tips for building an effective brand presence on Threads

The app has become a key engagement platform that offers new opportunities for marketers.

Hubspot

How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions.

Hubspot

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Distilled

Winning the Search Auction in the Age of AI

Spend enough time reading about the future of Search and it’s easy to come away thinking everything is changing.

CMSWire

How AI Virtual Agents Are Changing the Resolution Standard in the Contact Center

AI virtual agents can now resolve issues end-to-end in the contact center — not just deflect them. Here's what resolution-first AI can mean for CX leaders.Continue reading...

Adweek

Politico Rolls Out 5 New Energy Newsletters to Retain Subscribers

The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.

Social Media Examiner

How Open-Weight AI Models Could Save Your Business Thousands

Worried about AI pricing model costs rising out of your budget? Curious whether there's a way to run capable AI models without paying premium subscription fees every month?

CMSWire

What the Meta and YouTube Social Media Verdict Means for CX Strategy

A jury found Meta and YouTube negligent for addictive design. Here's how brands advertising there inherit legal and reputational exposure.Continue reading...

Search Engine Roundtable

Daily Search Forum Recap: July 28, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing related searches based on your browsing within Search...

Marketing Tech

Michaels says AI shopping assistant more than doubles conversions

Michaels said shoppers using its Ask Mike, an AI-powered shopping assistant, converted at more than double the rate of customers using the retailer’s traditional search function. The tool has handled nearly 75,000 conversations since launching in May.

EVENTS & LIVE TRAINING