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JULY 30, 2026 |
This issue of EMARKETER Daily is made
possible by Contentful. Personalization is a winning strategy. See how AI-powered content helps brands connect with every audience segment, improve campaign performance, and stay ahead of the competition. |
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In this edition: |
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TOP STORY |
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Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. |
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Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. |
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Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
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IN THE NEWS |
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Meta’s Q2 miss on EPS and cash flow puts AI spending in focus. Meta may have had strong ad revenue growth in Q2, but factors may indicate its heavy AI infrastructure investments are catching up with it. |
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Microsoft’s AI push drives quarterly gains across cloud, search and ads. Microsoft’s growth stems from a strategy that spans search, cloud, and advertising—all powered by AI. |
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Omnicom’s integrated solutions power strong Q2 earnings. Omnicom’s earnings show how far the company’s focus has shifted from traditional advertising toward integrated media following its IPG acquisition. |
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INDUSTRY VIEWS |
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Your website is no longer the first impression. As AI-powered search and answer engines influence buying decisions, discover the content strategies and governance practices that help brands improve visibility, accuracy, and influence in AI-generated answers. This article was contributed by Contentful. | | |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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