Hi there,

News has emerged as a core pillar of streaming, delivering consistent, repeat viewership that makes it one of the most reliable environments for reaching high-attention audiences.

For advertisers still on the sidelines, the barrier is typically brand safety. That’s changing. Scene-level contextual signals are enabling smarter targeting across news content, giving brands a path to premium streaming inventory most of the market is underutilizing.

Learn more in "Streaming TV’s Untapped Opportunity: Brand-Safe News," now on-demand.

WATCH NOW

Enjoy!
Chris Wood
Analyst
EMARKETER

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