Lifestyle influencers used to post cute photos and make millions. Now they have to pivot.
 

JULY 30, 2026

 

EXTREMELY ONLINE

‘You Can’t Just Be Showing Matcha-Pilates-Alo’ Lifestyle influencers used to post cute photos and make millions. Now they have to pivot.

By Rebecca Jennings

Video: audreypeters via TikTok

In a comically spotless white kitchen on a Tuesday in June, Audrey Peters is filming her latest hit TikTok series: a compilation of all the food delivery she orders in a day. “I deliver almost every single meal, almost every single day, because I hate to cook and I’m incredibly lazy,” she says with a practiced, self-deprecating laugh to her camera, propped against the wall as a portable LED light bathes her in a warm glow. “It is 10:15 a.m., and my first delivery just arrived, and it is my Starbucks coffee.” The coffee, an almond-milk iced latte with cold foam, two pumps of vanilla, and a pinch of cinnamon, costs $25.18.

“When I really want to rage-bait, I’ll order coffee. People get so mad at me,” she tells me. The Starbucks, after all, is only three blocks from her apartment, and most of the time she grabs it while walking her dog, an English cream miniature dachshund named Linguine. But, she explains, it’s been a while since she’s made a DoorDash video, and “I just really want to ensure good performance.” After reshooting the opening a few times, she’s finished with the segment. “I don’t need the coffee anymore,” she announces. “Would you like it?”

READ MORE
 

Subscribe now to get unlimited access to everything New York, including subscriber-only newsletters, exclusive perks, the New York app, and more.

Subscribe Now
 

News Feed

Celebrity gossip, industry updates, and beyond.

➼ Director Gregg Araki is in insane shape and has a movie out this weekend.

➼ Ryan Murphy unites Cindy Crawford's daughter and Richard Gere's son in The Shards. 

➼ A "No Influencers" sign is causing controversy on Nantucket. 

 

ADVERTISER CONTENT

 
Learn more about OpenWeb
 

Today in Culture

It Always Had to Be Rush

I Love You, Man’s director “didn’t have a plan B” for his film’s most crucial, prog-loving relationship, which still resonates to this day.

It Always Had to Be Rush

 

New York City Has Javert Fever

Eager superfans, a surprise Patti LuPone appearance, and questionable teddy bears: Les Misérables at Radio City has it all.

New York City Has Javert Fever

 

Can Doomsday Pull It Off?

Thanks to superhero fatigue, a lack of Imax screens, and Dune 3, analysts say success might look different for Marvel’s next big Avengers bet.

Can <em>Doomsday</em> Pull It Off?

 

Tomdaya Are Not Your Friends

But they’re really good at acting like it.

Tomdaya Are Not Your Friends
 

Latest TV Recaps

Watch and dissect House of the Dragon with New York staff.

  • Star Trek: Strange New Worlds Recap: Space Ghosts?
  • Next Gen NYC Recap: Father Knows Best
  • The Valley Season-Finale Recap: Not-So-Happy Endings
  • The Real Housewives of London Recap: The Gloss Is Half-Full
 

Vulture Games

Play the latest Cinematrix, Telematrix, and crossword. 

CINEMATRIX

Cinematrix No. 856: July 30, 2026

Can you name a Danny Boyle or Ewan McGregor movie with a title that begins with S-Z?

Cinematrix No. 856: July 30, 2026