Latest News from SAP Customer Experience: Connect AI, data, and customer-facing applications to deliver winning experiences

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SAP COMMERCE CLOUD NEWSLETTER

Stay Ahead with the Latest from SAP Commerce Cloud – July 2026

From AI-driven discovery to unified, end-to-end commerce execution, get the latest insights and innovations that help you deliver seamless, personalized experiences, connect demand with fulfilment, and accelerate growth while building lasting customer loyalty

News

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Beyond Insights: Turn Customer Intent into Action with SAP CX Q2 2026 Release

In today’s fast-paced market, generating customer insights is no longer the finish line—it’s the starting point. The real differentiator is how consistently you can execute on those insights across your marketing, commerce, sales, and service teams.

The SAP Customer Experience Q2 2026 release is designed to help you bridge that gap. We are bringing AI directly into the flow of your business to help you move from isolated interactions to coordinated, scalable action.

Highlights from this quarter’s release include:

Smarter, Faster Marketing: Use Joule and our new Gemini-powered content composer to instantly build audiences, answer campaign questions, and generate on-brand content.
Conversational AI Shopping: Enable customers to check inventory, manage carts, and complete purchases directly through AI-powered chat and voice interfaces.
Seamless Sales & Service: Equip your teams with real-time agentic deal summaries, AI-optimized retail execution, and intuitive self-service catalogs to resolve issues faster and close deals with confidence.

See What's New in SAP Customer Experience Q2 2026

Scale, Innovate, and Connect: Inside the SAP Commerce Cloud Q2 2026 Release

The future of commerce is intelligent, composable, and relentlessly fast. With the Q2 2026 release, SAP Commerce Cloud delivers powerful new tools to simplify your operations while accelerating your time to value. From faster deployment cycles via our new decoupled Storefront Hosting Service to next-gen conversational commerce powered by Model Context Protocol (MCP), this release is built to help you deliver exceptional customer journeys at scale. Plus, get an early look at the AI-driven innovations announced at Sapphire that are shaping the future of buying.

Explore the SAP Commerce Cloud Q2 2026 Release Highlights

Commerce Has Moved On. Have You? Discover the Q3 2026 State of E-commerce

The landscape of online shopping is changing quicker and getting more complicated than ever before. With U.S. retail e-commerce sales jumping 9.8% in Q1 alone, e-commerce is now driving 16.9% of all U.S. retail sales. However, a widening gap is forming between the brands adapting to this new reality and those being overtaken by it.

In our latest ebook, The State of E-commerce, Q3 2026, we break down the turbulence shaping the market and provide actionable best practices to help you win the second half of the year.

Ready to adapt and pull ahead of the competition?

Stay Ahead of the E-commerce Curve

Stop Guessing: Uncover the 5 Hidden Signals Driving Customer Loyalty

Marketing today often feels like navigating a maze, where the ability to act on insights in real time remains fragmented and manual. A major reason for this disconnect is that marketing frequently operates without access to the critical operational business context provided by an Enterprise Resource Planning (ERP) system. While 53% of brands state that integrating CX and ERP is a priority, 59% say they have not yet successfully closed the loop.

Our latest guide, The ERP Advantage: 5 Hidden Signals Driving Customer Loyalty, explores how leading consumer industries organizations are transforming B2C customer engagement into a connected engine for sustainable growth.

Explore the 5 Hidden Signals

Modernize with Confidence: Unlock Future Innovation and Lower TCO

SAP is investing in tools, services, and architectural innovations that help reduce upgrade effort, simplify modernization, and accelerate adoption of new commerce capabilities. Learn how our latest initiatives provide greater flexibility today while positioning your business for the next generation of AI-powered and autonomous commerce experiences.

Watch the webcast recording

Read the blog post

Proactively Prepare for Peak: Join the 2026 Holiday Season Readiness Program

The holiday shopping season isn't just one weekend anymore. Traffic rises earlier, peaks faster, lasts longer, and is increasingly shaped by AI-driven discovery and high-intent buying moments. Is your e-commerce environment ready to handle the surge?

To help you deliver a reliable, intelligent, and seamless shopping experience at scale, we are launching the SAP Holiday Season Readiness Program (HSRP) 2026. Available at no cost to SAP Commerce Cloud customers, this program is designed to help you prepare early and reduce avoidable risks.

Last year, SAP Commerce Cloud processed $17.8 billion in GMV during the holiday season with 100% infrastructure uptime. Let's aim for the same success this year. Don't wait until the traffic spikes as early planning makes your peak season more stable, predictable, and successful.

Read our success stories with our customers