Editorial Director Kristin Stoller here, filling in for Alyson. When I spoke to Jeff Bezos earlier this year for what would become the cover story of Fortune’s August/September issue, I told him the news that Amazon was going to be No. 1 on the Fortune 500. He laughed, smiled, and sheepishly admitted that he wasn’t all that surprised.
Now, with the release of the Fortune Global 500 list this week, Amazon has also claimed another No. 1 spot—officially earning the designation of highest-revenue-generating company in the world. But that doesn’t mean Bezos saw it coming way back when he founded the company in his Bellevue, Wash., garage in the mid-’90s.
“You could not … have predicted the magnitude of change that would occur,” Bezos told me. “And anybody who did predict that magnitude of change would probably have been quickly institutionalized.”
That said, as he built Amazon, Bezos didn’t allow others’ perceptions of his sanity to deter him. During our interview, he told me a story about how when Amazon Prime was launching in the early 2000s, everyone thought it was “insane.” He called Prime an “all-you-can-eat buffet” that he was launching, given its unlimited two-day shipping feature. He said that when you launch something like that, the “heavy eaters” show up first, and because of that, the initial economics of Prime looked horrible. But fast-forward to today, and it’s one of the most successful parts of the business.
As Alyson wrote in her editor’s letter in the current issue of Fortune, Amazon has since “continually reinvented itself across new businesses and bold bets—including a $200 billion capital commitment, largely to building its capacity for AI and cloud computing, in this year alone.” During its earnings call on July 30, CEO Andy Jassy announced the company would bump that figure up to $220 billion. He also revealed that the company’s cloud unit posted its fastest sales growth in 18 quarters, reassuring investors of Amazon’s standing in the AI race and sending its stock soaring.
“AWS is now a $169 billion annualized revenue run rate business, which, for perspective, would place it 24th on the Fortune 500 list if it was a stand-alone company,” Jassy also noted during Thursday’s earnings call. (Fortune’s VP of Research Scott Decarlo corroborates this.)
For more on my conversation with Jeff Bezos about how he led Amazon to these milestones, read my feature below, and be sure to explore the rest of the 2026 Fortune Global 500 ranking for more insights.—Kristin Stoller, Editorial Director
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