Consumer Technology Association SmartBrief
Plus: Hybrid vehicle sales rise as EV market declines
Created for NPkvdejmf6@niepodam.pl | Web Version
 
August 7, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
ADVERTISEMENT
 
Today's Digital Pulse
 
Meet Fathom, Ford's affordable small electric truck
 
Meet Fathom, Ford's affordable small electric truck
(Ford)
Ford Motor has announced the Fathom, a small all-electric pickup truck starting under $30,000. The Fathom features a standard-range lithium-ion phosphate battery with bidirectional charging, rear-wheel drive and all-wheel-drive options, and it will be built on the Universal Electric Vehicle Platform. Ford invested $2 billion in the Louisville Assembly Plant to support Fathom production.
Full Story: MotorTrend (8/6), Carscoops (8/6), InsideEVs (8/6)
share-text
 
Northwestern Online MS Information Systems
Build the technical and managerial skills needed for IT management roles that lead the design and implementation of innovative technology solutions. Choose from eight specializations—including AI—to suit your goals. 100% online program—apply now.
ADVERTISEMENT 
 
 
 
 
Smart Home
 
OpenAI comes full circle with smart speaker
OpenAI is reportedly developing a portable, ring-shaped AI smart speaker with a camera, environmental sensors and moving components designed to make interactions feel more natural, according to a Bloomberg report. The device is expected to launch in 2027.
Full Story: Engadget (8/6)
share-text
 
 
 
 
Right staff, right shift, every time.
Retail moves fast. Between callouts, seasonal rushes, and last-minute changes, you need a scheduling solution that can keep up. TCP helps you forecast demand, fill shifts faster, and track hours accurately across every location so you can stay focused on the customer experience. See how TCP works for retail »
ADVERTISEMENT
 
 
 
 
Vehicle Tech
 
Toyota hybrids to adopt lithium-ion batteries by 2028
 
Signage atop a Toyota Motor Corp. dealership in Kobe, Hyogo Prefecture, Japan, on Saturday, Aug. 1, 2026. Toyota is scheduled to release its earnings figures on Aug. 4. Photographer: Buddhika Weerasinghe/Bloomberg via Getty Images
(Bloomberg/Getty Images)
Toyota is transitioning from nickel-metal hydride batteries to lithium-ion batteries in its hybrid vehicles, aiming to complete the switch by 2028. This move is expected to boost efficiency and reduce costs per vehicle. Toyota expects to sell over 5 million hybrids globally this year for the first time, driven by high gas prices and recent hybrid-only models.
Full Story: InsideEVs (8/4), Carscoops (8/5)
share-text
 
 
 
 
Effectively Capture Engaged B2B Buyers
Say goodbye to outdated personas. Meet Future B2B's Affinity platform, harnessing real-time signals from 10 million leaders to pinpoint who's diving into your solutions. Engage verified buyers at their peak. Unlock potential now! Get Started »
ADVERTISEMENT 
 
 
 
 
Featured Content
 
Sponsored Content from Netline
 
 
 
 
 
 
 
 
 
Tech News
 
Google Wallet gives kids spending power with parental guardrails
Google Wallet is adding a feature that lets parents create supervised spending balances for children under 18, with tools for setting limits, reviewing transactions and managing payment access. The feature is rolling out in the US and can be used on Android and Wear OS devices.
Full Story: TechCrunch (tiered subscription model) (8/6)
share-text