TWICE SmartBrief
Home Depot reshuffles leadership to accelerate tech innovation | Apple invites retail workers to pitch in with iPhone event support | Why The Penny Phaseout Is More Than Small Change For Retail
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August 7, 2026
 
 
TWICE SmartBrief
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Top News
 
The Future Of The Kitchen Is More Human Than High-Tech
The Future Of The Kitchen Is More Human Than High-Tech
For years, innovation in the appliance industry was often measured by one thing: adding more features. As connected technology became increasingly commonplace, kitchens evolved into highly capable spaces filled with smart appliances, advanced cooking modes, and digital controls.
Full Story: TWICE (8/7)
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Synthetic data is the new standard
By 2028, Gartner expects 60% of the world's top 100 organizations to validate strategy with synthetic population data, up from under 20% today. The shift is here, and 67% of firms say data reliability limits their AI. The research from Gartner, WARC and the 4As, in one short read. Download the free report.
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Retail
 
Home Depot reshuffles leadership to accelerate tech innovation
 
SAN DIEGO, CALIFORNIA - OCTOBER 10: The Home Depot logo is displayed on a sign outside one of their stores on October 10, 2025 in San Diego, California. (Photo by Kevin Carter/Getty Images)
(Kevin Carter/Getty Images)
The Home Depot is restructuring its technology team to align with broader organizational changes it is making to accelerate innovation and capture a greater share of its market, it announced last week.
Full Story: Retail Dive (8/6)
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Why Traditional SEO is No Longer Enough
If you want your prospects to find you in 2026 and beyond, you have to optimize for AI. Join our expert panel on August 12th at 2:00 PM EDT to demystify generative engine optimization and future-proof your digital presence. Register now.
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Awards
 
Enter To Win The Best Of Show Awards At CEDIA Expo 2026
Enter To Win The Best Of Show Awards At CEDIA Expo 2026
It's back for 2026 -- the Best of Show awards program that celebrates the best custom installation and home entertainment technology launches at CEDIA Expo! Residential Systems, TWICE, and What Hi-Fi? will once again have judges on-site to examine each entry and bestow honors on the most deserving.
There are a whole host of benefits for entering the Best of Show Awards at CEDIA 2026.

Below are just a few that you will receive, both as a nominee and as a winner:
 
  • All entries will receive a fully licensed nominee badge to use in both digital and print promotions.
  • Dedicated editorial coverage across participating brands. As a winning entry, you will receive promotional coverage across social media, websites, newsletters, and magazines from the official award brands – Residential Systems, TWICE, and What Hi-Fi?
  • Winner marketing assets to further promote your success. You will receive an official award winner’s badge, fully licensed for use with your winning product both domestically and overseas at no additional cost, in addition to a winner’s social assets.
  • Crystal glass trophies to display your win. Individual trophies will be sent directly to winners after CEDIA, so you can continue celebrating your success after the show!
Full Story: TWICE (7/7)
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AI is only as intelligent as the data it trusts.
Retailers are discovering that trusted product data, not AI, is what determines whether agents make confident recommendations, accurate comparisons, and better buying decisions. Learn why trusted intelligence is retail's next competitive advantage. Unlock trusted AI
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Smart Home
 
AquaTru Updates Under-Sink Water Purifier
 
AquaTru Updates Under-Sink Water Purifier
Ideal Living has introduced a second-generation version of its AquaTru Under Sink reverse osmosis water purification system, adding smart monitoring features, installation improvements, and an updated design.
Full Story: TWICE (8/7)
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Audio News
 
Victrola announces upgrades to its Auracast turntable and a collaboration with Third Man Records