The journey that began in 1998 has featured Lamborghini world premieres for the past decade

Sant’Agata Bolognese, 10.08.2026 – Since 1998, Monterey Car Week has played an increasingly significant role in Lamborghini's history. What began as an opportunity to celebrate one of the brand's most important markets has evolved, alongside the event itself. Today, Monterey Car Week stands among the world's most relevant automotive gatherings. It has become one of Lamborghini's most iconic global stages, where the company unveils its latest innovations to enthusiasts, collectors and media from around the world.

Lamborghini's relationship with the Monterey Car Week began with the presentation of the Diablo SV Monterey Edition, a special series created exclusively for the occasion. Since then, Monterey Car Week has accompanied every major chapter of the brand's evolution, hosting the debut of groundbreaking production models, visionary concept cars and highly exclusive Few-Off creations.