Why does this jacket cost $770? Because it made me a new man.
Many men are geeking out over expensive clothes. A Times writer became one of them.
From The Times
August 11, 2026

Lots of men are geeking out over very expensive clothes. So a Times magazine writer went to see some luxury menswear for himself — and ended up spending $770 on a jacket.

A photo illustration depicting a navy blue men’s blazer with a matching baseball cap floating above it against a partly cloudy bright blue sky.

Photo illustration by Hannah Whitaker

Here’s what he learned in the process. →

MORE TOP STORIES

An illustration of an open picnic basket filled with various foods, including broccoli, peas, hummus, oats, carrots, strawberries, popcorn, watermelon and potatoes. A kite tied to the basket hovers above the basket while ants crawl along the side.

Here are the biggest healthy eating lessons (so far) of 2026. →

A colorful illustration of Anthony Bourdain with a halo over his head and a blue stole around his neck. A jumping striped bass and a Negroni hover around him, and a sun sets behind the clouds over a tranquil river scene behind him.

Fans of Anthony Bourdain are cultlike in their devotion. But have they misunderstood his message? →

These are the 50 best thrillers of the 21st century. →

Get the best of each issue with cover stories, long reads and columns like The Interview, On Language and Screenland.

Sign up for The New York Times Magazine newsletter.

Get the best of each issue with cover stories, long reads and columns like The Interview, On Language and Screenland.

Get it in your inbox.

If you received this newsletter from someone else, subscribe here.

Need help? Review our newsletter help page or contact us for assistance.

You received this message because you signed up for updates from The New York Times.

To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings.

Subscribe to The Times

Connect with us on:

facebookxinstagramwhatsapp

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

Zeta LogoAdChoices Logo

The New York Times Company. 620 Eighth Avenue New York, NY 10018