August 11, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

A little over a week ago, senior media reporter Sara Guaglione reported that Time was serving ads to AI agents. Perplexity took swift action and blocked Time’s ability to serve those ads. Begs the question of what power publishers actually have to serve content to bots.

Other questions we’re asking:

Should publishers turn off crawlers?

What’s the case for and against turning off AI bots?

Why are brands inviting their employees to be creators?

How do you make a career pivot as a creator?

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Top stories

 
 

AI REVENUE GENERATION

Time has started serving ads to AI agents

Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.

AI REVENUE GENERATION

Perplexity blocks Time’s ads served to AI agents, calling them 'deceptive'

Perplexity has blocked Time’s markdown agent ads from influencing its AI system.

PARTNER INSIGHTS FROM MOLOCO

Advertisers are taking different approaches to CTV incrementality

When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled.

AI REVENUE GENERATION

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.

A MESSAGE FROM DIGIDAY

Publishers: How are you rethinking audience strategies in the AI era?

AI is transforming how audiences discover and consume content, prompting publishers to rethink engagement, subscriptions and revenue strategies. In this new survey, Digiday and Braze want to know how publishers are investing in stronger first-party relationships, using data to better understand audiences and preparing for the future of publishing.

Take the survey

 

AI REVENUE GENERATION

Media Briefing: The case for and against markdown for AI bots

Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.

AI REVENUE GENERATION

Why brands like Gap Inc. and Staples are inviting their employees to be creators

Companies are scrambling for creators. Turns out they already employ them.

PARTNER INSIGHTS FROM 3C VENTURES

Marketer’s guide to evaluating agency platform claims featuring identical language

As agencies work to keep up with the competition, they bring AI-powered platforms to market that use language nearly identical to other offerings. Marketers must distinguish between narrative and measurable capability to see what claims ring true.

 

Other things to know

 
 

PARTNER INSIGHTS FROM CONTENTFUL

AI investments are shifting from generation to workflow automation and intelligence