Hey,

LLMs don't return a static list of 10 blue links. They generate a new answer every time. 

Ask the same question twice, you can get two different brands mentioned. 

So how do you know how often your brand is a part of relevant chatbot conversations?

That's what prompt tracking is for.

And we just published a full guide on it: https://backlinko.com/llm-prompt-tracking

Inside:

1. Build a prompt set that's actually worth tracking. Not every question your customers could ask — just the 20-30 tied to real buying decisions.
2. A step-by-step tracking system. Get a free spreadsheet template to track mentions, citations, and sentiment across ChatGPT, Gemini, Perplexity, and Claude.
3. Two real-world setups you can steal. One from an in-house SEO lead, one from an agency tracking hundreds of prompts across clients.

Remember: These metrics are directional, not absolute. The nature of AI responses being so variable means the data will never be perfect.

But it can still tell you if you're on the right path.

Talk soon,

Leigh

P.S. Curious where you stand right now? Grab your free AI visibility score before you start tracking.