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August 27, 2026 |
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Key stat: Roughly half of US adults say they have trouble affording each of nine categories, from gas (52%) down to health insurance (41%), according to a June survey from The Harris Poll cited by The Guardian. |
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Beyond the chart: |
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Use this chart: Drop this in a value-messaging debate to show there is no safe category left to raise prices in. Show it to brand teams building discount strategy around a single line item. Use the narrow 41% to 52% spread to argue household budget pressure, not category-specific pain. |
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