A buyer persona should do more than describe who your customer is. It should help you understand what drives their decisions—and shape how you communicate your value.

Join coach, trainer, and consultant Eric Bouchet for a practical webinar on building a buyer persona with Xmind. Using a structured mind map template, Eric will show you how to bring roles, pain points, buying triggers, objections, decision criteria, and communication preferences into one clear view.

You’ll learn how to:

• Identify and prioritize your key personas

• Map their role in the buying process

• Connect customer pain points with your value proposition

• Turn customer insights into clearer, more relevant messaging

Whether you work in marketing, sales, product, or consulting, you’ll leave with a practical framework you can adapt to your own business.