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AUGUST 27, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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TOP STORY |
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Lenovo's North America president, Ryan McCurdy, says the AI supply constraints squeezing the industry aren't a warning sign but proof the demand curve is real. |
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"AI adoption is increasing," McCurdy said. "The challenge is that it's outpacing the inputs into that...decade of AI." |
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That mismatch is producing higher component costs and supply shortages across the industry, he said, but he frames it as an expected side effect of a sustained boom rather than a problem unique to Lenovo. |
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IN THE NEWS |
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Meta’s $17.1B settlement stops short of sweeping social media restrictions. Meta will pay up to $17.1 billion to settle claims from 47 states, the District of Columbia, and US territories that its platforms use addictive designs that harm children, concluding a federal trial where states sought up to $200 billion in damages. |
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ChatGPT ad exclusions give brands safeguards as targeting gaps persist. OpenAI is testing exclusion targeting for ChatGPT ads to give advertisers more control over articulating which context they don’t want their ads appearing near, per Adweek. |
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TikTok expands DOOH reach to new markets to extend brands’ best content offline. TikTok is expanding its Out of Phone offering, which lets brands extend in-app content to digital out-of-home (DOOH) surfaces like billboards and in-store displays. |
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ANALYSIS |
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As AI becomes more embedded in everyday life, a growing number of brands, including Polaroid, are marketing the opposite. |
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At the center of Polaroid's recent "The best of summer is analog" campaign is a billboard overlooking Coney Island Beach that reads, "Go jump in some water before the data centers drink it all up." |
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While the campaign references AI, its target is consumers' increasingly always-on relationship with technology.
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QUIZ |
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Which occurrence do most US consumers say contributes to their ad fatigue? |
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A) Pop-up ads B) Seeing the same ads repeatedly C) Too many ads overall D) Ads interrupting content |
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