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AUGUST 27, 2026 |
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EMARKETER SUMMIT |
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Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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TOP STORY |
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Retail security is in the middle of a quiet but fundamental shift. For decades, cameras and alarms told retailers what had already gone wrong. Now, AI can push that same infrastructure forward by telling retailers what is going wrong right now, while there's still time for them to act. Tools that flag behavior and streamline evidence collection are delivering measurable wins with comparatively low risk. |
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IN THE NEWS |
Target Beauty Studio bets on sampling, curation, and new brands. Less than a month after the end of the Ultra Beauty at Target partnership, Target plans to launch its ownTarget Beauty Studio, in 600 of its roughly 2,000 stores and online on September 10.
Read online |
Amazon expands in Canada to defend its ecommerce lead. Amazon is preparing for a deeper push into Canada in a bid to keep pace with rivals such as Walmart, Best Buy, and Loblaw, per Business Insider.
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Partnerships will power Abercrombie's next phase of growth. Abercrombie & Fitch lifted its full-year outlook following solid sales and profit growth in Q2. |
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This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms. |
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Many marketers are already making use of this format, but there's a lot of room for growth. US game ad revenues will surpass $10 billion by 2029, according to an EMARKETER forecast. |
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In-game advertising will represent 2.3% of overall digital advertising spending in 2026. This indicates a disconnect between where marketers allocate budgets and where consumers spend their time: The average US consumer spends over one hour daily with digital gaming. |
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QUIZ |
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Which AI assistant reports having the most satisfied users? |
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A) Grok B) Claude C) ChatGPT D) Apple Intelligence |
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