Hi there,

Experience matters: Nearly 28% of consumers say they buy more based on recommendations from people in similar situations, according to EMARKETER/Reddit data.

For marketers, this reveals that paid channels are a starting point, not a finish line. See what 1,001 US consumers told us about the ways they research, validate, and commit to purchases in a new report, “Holiday Shoppers Lean on Peers for Reassurance Before Checkout.”

GET YOUR COPY

Enjoy!
Becky Schilling
Senior Director, Media Content and Strategy
EMARKETER

Created in partnership with Reddit.